When writing a job description, don’t make these common mistakes or fall prey
to bad trends.
Don’t Sell Your Company
We’re a data-driven marketing channel big-data warehousing engagement
analytics real-time data set enterprise-ready cross-functional target
and engage consumers uniquely managing multiple access results of data
science.
I have no idea what you do. Instead, describe the job in words engineers
understand.
We make a Django application and host it on AWS. Our application
provides non-technical people with some functionality they couldn’t
otherwise produce themselves. And we make money doing it.
Don’t List Perks
It makes you sound materialistic and shallow. Instead list what makes your
company stand out from all the other San Francisco big-data startups. If the
only thing that makes you different is your air hockey table and espresso
machines, you’re doing it wrong.
Don’t “Revolutionize” an Industry
Change happens slowly; claiming you are revolutionizing the urinal splash guard
industry isn’t impressing anyone.
Copy-edit the Description
I can’t count on all my fingers and toes the amount of poorly written job
descriptions I’ve encountered. Nothing makes you look less professional than
grammar and spelling errors on a job description.
Categorize the Job Title
Labeling your job title “Software Engineer” today is useless. Classify what
level of software needs engineering (drivers? firmware? web apps?); they are
very different and require very different skills. “Full-Stack” doesn’t
count. That’s not specializing in anything, so you won’t get a candidate good
at anything.